BALLYDUFF, Ireland – RoCo Brands, a premium spirits brands accelerator led by industry experts is pleased to announce the acquisition of the renowned Irish whiskey brand Velvet Cap from Blackwater Distillery. This strategic acquisition marks RoCo Brands’ expansion into the Irish whiskey sector and reflects its commitment to bringing high-quality, authentic brands to a global audience.
Established in 1880 in Dungarvan, Co Waterford by Thomas Power & Co and reclaimed in 2020 with a passion for traditional Irish craftsmanship, Velvet Cap has gained recognition for its smooth, characterful flavor and dedication to quality. Produced with carefully selected malt and grain whiskeys, the triple casked Velvet Cap is matured in a combination of bourbon, port, and sherry casks, delivering a distinctive and well-rounded tasting experience. The current range is complete with two single malts. The Bordeaux Cask 5-Year-Old and the Peated Sherry Cask single malts offer a unique experience for whisky connoisseurs.
“We are thrilled to welcome Velvet Cap to the RoCo Brands family,” said Nigel Truphet, Managing Director, RoCo Brands. “This acquisition aligns with our mission to preserve and enhance brands that showcase authenticity and craftsmanship. Velvet Cap’s reputation for quality and its deep-rooted Irish heritage make it a perfect addition to our exciting portfolio.”
This acquisition also allows RoCo Brands to further support the growing global demand for Irish whiskey, one of the fastest-growing spirits categories in the world. RoCo Brands is dedicated to building on Velvet Cap’s strong foundation and increasing its presence in both domestic and international markets.
Peter Mulryan, Founder and CEO of Blackwater Distillery, added: “We are proud of what we’ve achieved with Velvet Cap, and we’re confident that RoCo Brands is the ideal partner to take the brand to new heights. Their expertise in premium spirits will ensure Velvet Cap continues to thrive and grow in the competitive Irish whiskey landscape.”
RoCo Brands is poised to expand Velvet Cap’s reach, introducing it to new whiskey enthusiasts while remaining true to the craftsmanship and quality that has defined the brand. As a close partner, Blackwater will continue to support RoCo Brands with new product development, bottling and order fulfillment of Velvet Cap.
For more information, to place your order, or to enquire about distribution opportunities for Velvet Cap please contact RoCo Brands at partnerships@rocobrands.com